http://www.ogilvyillumination.com.au Mon, 17 Jan 2011 23:46:09 +0000 http://backend.userland.com/rss092 en Ogilvy Illumination was engaged by our client, a national health peak body, to carry out a tracking research program to guide a national public affairs campaign to raise awareness of a particular public policy issue. The methodology included A comprehensive traditional media audit; An online conversation map over a 30-day period analysing where ... http://www.ogilvyillumination.com.au/2011/01/championing-health-community-and-stakeholder-attitudes-to-the-australian-health-system/ Our client, a peak body for major cereal growers in Australia, engaged Ogilvy Illumination to advise them on the development of a communications strategy to educate and inform Australian growers about drought, which had been devastating the industry for over a decade. To inform our client’s membership base about the drought ... http://www.ogilvyillumination.com.au/2011/01/growing-the-image-of-cereal/ Our client, a national peak body representing key natural resources industries, engaged Ogilvy Illumination to establish a core area of consensus across membership to guide an upcoming public affairs campaign. We conducted approximately 30 in-depth interviews across the organisation’s membership base as well as with some additional key stakeholders. The research provided ... http://www.ogilvyillumination.com.au/2011/01/identifying-common-ground-stakeholder-interviews-to-guide-a-public-affairs-campaign/ Ogilvy Illumination was engaged by a recently established global low carbon technology industry peak body to assist in developing a community engagement enabling strategy and a community engagement model for their members. As the technology remains largely unknown to people around the world, projects have enjoyed very mixed receptions; anything ... http://www.ogilvyillumination.com.au/2011/01/collaborating-with-communities-developing-a-strategy-and-model-for-community-engagement/ Our client, a leading Australian environmental resources body, was looking to develop a national communications strategy around water production. The issue of water in Australia is highly contested, broadly misunderstood and difficult to navigate for those with a responsibility to manage it. Until the last ten years, essentially unrestricted access ... http://www.ogilvyillumination.com.au/2011/01/a-basic-right-of-a-precious-resource-community-attitudes-to-recycled-water/ Ogilvy Illumination was engaged by Australia’s most influential scientific research organisation to understand and map the organisation’s brand and reputation in the community at large. Community attitudes were surveyed through a combination of qualitative and quantitative research methods. Focus groups were conducyed across Australia and structured along socio-economic, regional and attitudinal ... http://www.ogilvyillumination.com.au/2011/01/tapping-the-public-mood-attitudes-to-science/ Ogilvy Illumination was engaged by Australia’s most important scientific research organisation to undertake a detailed audit of the organisation’s key stakeholders to conduct a mapping and influence analysis of these various groups. A comprehensive qualitative research framework was proposed and the stakeholder work was conducted through a series of over 40 ... http://www.ogilvyillumination.com.au/2011/01/mapping-influence-identifying-promoters-and-detractors/ Ogilvy Illumination works for one of the world’s leading international airlines testing market perceptions of international carriers in Australia and tracking topical issues relating to the operating environment for them in Australia. Combining data-mining of government statistics as well as quantitative studies across Australia, Ogilvy Illumination provides ongoing insight into the ... http://www.ogilvyillumination.com.au/2009/09/flight-tracking-attitudes-to-international-carriers/ Ogilvy Illumination worked with one of the largest blue chip corporations in Australia to provide them with a research-driven report on a topic of national importance from which that organisation’s senior leaders could present a point of view to the market. The report – a quantitative study of key decision-makers in ... http://www.ogilvyillumination.com.au/2009/09/blue-chip-point-of-view/ Our client, a large government department, has responsibility for promoting Australia in one of Australia’s largest overseas markets. To assist in crafting market-appropriate messages of Australia a multi-wave program of quantitative and qualitative waves of research were designed. The research – all of which occurred in market and in a ... http://www.ogilvyillumination.com.au/2009/09/promoting-australia-overseas/