Identifying common ground – Stakeholder interviews to guide a public affairs campaign

Our client, a national peak body representing key natural resources industries, engaged Ogilvy Illumination to establish a core area of consensus across membership to guide an upcoming public affairs campaign.

We conducted approximately 30 in-depth interviews across the organisation’s membership base as well as with some additional key stakeholders.

The research provided critical insights, which were incorporated into a set of recommendations to ensure the media, marketing and communications strategy represented areas of broad agreement across our client’s members. The recommendations were employed in the organisation’s highly successful national public affairs campaign across multiple media, including national TV, print and radio.