Collaborating with communities – Developing a strategy and model for community engagement

Ogilvy Illumination was engaged by a recently established global low carbon technology industry peak body to assist in developing a community engagement enabling strategy and a community engagement model for their members. As the technology remains largely unknown to people around the world, projects have enjoyed very mixed receptions; anything from strong support to vehement opposition.

For project implementers and other stakeholders to apply information gained from previous experience in attempting to deliver the projects around the world, the lessons learned about best practice community engagement needed to be made accessible, relevant and applicable.

Ogilvy Illumination undertook a number of pieces of work to assist our client develop the strategy, including:

• A literature review of the existing knowledge;
• An analysis of the gaps in existing literature;
• An environmental scan;
• An issues and expectations analysis; and
• A risk analysis.

The findings of the literature review and associated analysis have been presented to the client and will be included in the enabling strategy they will roll out to members around the world.

Following on from the enabling strategy work, Ogilvy Illumination is currently developing a community engagement model with our client, which will be used by members globally to ensure best practice engagement principles are adhered to in order to minimise non-technical setbacks during the project lifecycle.