Case Studies

Flight tracking – Attitudes to international carriers Flight tracking – Attitudes to international carriers

Ogilvy Illumination works for one of the world’s leading international airlines testing market perceptions of international carriers in Australia and tracking topical issues relating to the operating environment for them in Australia. Combining data-mining of government statistics as well as quantitative studies across Australia, Ogilvy Illumination... [Read more]

Blue chip point of view Blue chip point of view

Ogilvy Illumination worked with one of the largest blue chip corporations in Australia to provide them with a research-driven report on a topic of national importance from which that organisation’s senior leaders could present a point of view to the market. The report – a quantitative study of key decision-makers in organisations provided a platform... [Read more]

Promoting Australia overseas Promoting Australia overseas

Our client, a large government department, has responsibility for promoting Australia in one of Australia’s largest overseas markets. To assist in crafting market-appropriate messages of Australia a multi-wave program of quantitative and qualitative waves of research were designed. The research – all of which occurred in market and in a language... [Read more]

Read More Case Studies