Flight tracking – Attitudes to international carriers
Ogilvy Illumination works for one of the world’s leading international airlines testing market perceptions of international carriers in Australia and tracking topical issues relating to the operating environment for them in Australia. Combining data-mining of government statistics as well as quantitative studies across Australia, Ogilvy Illumination provides ongoing insight into the public opinion background against which the airline’s operations are framed.
Blue chip point of view
Ogilvy Illumination worked with one of the largest blue chip corporations in Australia to provide them with a research-driven report on a topic of national importance from which that organisation’s senior leaders could present a point of view to the market. The report – a quantitative study of key decision-makers in organisations provided a platform for the corporation to reach out to: Customers Thought leaders and influencers Government stakeholders Media The report attracted significant media coverage, increased the corporation’s share of voice against competitors and saw significant increased sales performance.
Promoting Australia overseas
Our client, a large government department, has responsibility for promoting Australia in one of Australia’s largest overseas markets. To assist in crafting market-appropriate messages of Australia a multi-wave program of quantitative and qualitative waves of research were designed. The research – all of which occurred in market and in a language other than English– provided an initial benchmark of attitudes to and knowledge of Australia. The initial wave of research also provided a valuable audit of competitors, assisted in the operational planning for the project and built detailed demographic profiles of likely audiences. The project is currently still underway and subsequent ...
Selling legislative reform
Our client, a large government department, was charged with delivering one of the most important pieces of legislation in that jurisdiction in decades. Ogilvy Illumination undertook a detailed qualitative research program spanning a wide range of geographic, demographic and psychographic communities to build a strategic messaging framework to accompany the reforms. The messaging framework was presented to the most senior organisational stakeholders and was used as the basis of ongoing communications around the legislative change. Ongoing advice was provided to the client on additional communications collateral and tactics. Ogilvy Illumination also held communications workshops with a broad range of inter-departmental stakeholders ...
Defining the image of a Not-For-Profit
A state-based not-for-profit, membership-based information and education services provider engaged Ogilvy Illumination to formulate a media, marketing and communications strategy to support their national incorporation. We were asked for help to grow their membership numbers, to support their funding applications and sponsorships and to raise their profile more broadly. To inform this strategy, Ogilvy Illumination conducted qualitative interviews with board members, staff, clients, potential clients and service providers to assess their perceptions of the brand, how it was positioned in stakeholders’ minds, comparisons against competitors and suggestions for improvement. Additionally, we undertook a media audit of both general and specialist media ...
Branding one of Australia’s leading cities
Ogilvy Illumination worked closely with a state government department and an independent project steering committee comprised of top-level executives to undertake an extensive research program to build a global city brand designed to attract investment in business, education, tourism, the arts and human capital. Ogilvy Illumination worked closely with the steering committee to identify leading representatives to participate in the research from target sectors including finance, education, tourism, creative industries, arts and culture, property and business services, sports and events, and medical science. The research was also shaped by target international markets including China, India, Japan, the United States, the United ...
Case Studies
Flight tracking – Attitudes to international carriers
Ogilvy Illumination works for one of the world’s leading international airlines testing market perceptions of international carriers in Australia and tracking topical issues relating to the operating environment for them in Australia. Combining data-mining of government statistics as well as quantitative studies across Australia, Ogilvy Illumination... [Read more]
Blue chip point of view
Ogilvy Illumination worked with one of the largest blue chip corporations in Australia to provide them with a research-driven report on a topic of national importance from which that organisation’s senior leaders could present a point of view to the market. The report – a quantitative study of key decision-makers in organisations provided a platform... [Read more]
Promoting Australia overseas
Our client, a large government department, has responsibility for promoting Australia in one of Australia’s largest overseas markets. To assist in crafting market-appropriate messages of Australia a multi-wave program of quantitative and qualitative waves of research were designed. The research – all of which occurred in market and in a language... [Read more]
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