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Case Studies

Championing health – Community and stakeholder attitudes to the Australian health system Championing health – Community and stakeholder attitudes to the Australian health system

Ogilvy Illumination was engaged by our client, a national health peak body, to carry out a tracking research program to guide a national public affairs campaign to raise awareness of  colorgreen a particular public policy issue. The methodology included A comprehensive traditional media audit; An online conversation map over a 30-day period analysing... [Read more]

Growing the image of cereal Growing the image of cereal

Our client, a peak body for major cereal growers in Australia, engaged Ogilvy Illumination to advise them on the development of a communications strategy Parajumpers Kodiak Jakke to educate and inform Australian growers about drought, which had been devastating the industry for over a decade. To inform our client’s membership base about the drought... [Read more]

Identifying common ground – Stakeholder interviews to guide a public affairs campaign Identifying common ground – Stakeholder interviews to guide a public affairs campaign

Our client, a national peak body representing key natural resources industries, engaged Ogilvy Illumination to establish a core area of consensus across membership to guide an upcoming public affairs campaign. We conducted approximately 30 in-depth interviews across the organisation’s membership base as well as with some additional key stakeholders. The... [Read more]

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